PIM Brands, a leading global snacks and confections maker, has expanded its executive leadership team with the addition of Jason Levine as chief marketing officer, Fred Rodriguez as the chief revenue officer, and Jason Tuber as the new senior vice president of government affairs. These new hires demonstrate PIM Brands’ commitment to driving global growth, supporting public policy advocacy, and expanding reach across North America and beyond.



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Levine, the incoming chief marketing officer, has a proven track record of building iconic brands through innovative strategies and dynamic leadership. With experience at global consumer packaged goods companies like Mondelez, Sabra, and Whisps Baked Snacks, Levine brings valuable expertise to the role.

Rodriguez, PIM’s first-ever chief revenue officer, brings a wealth of experience from companies like Mondelez, Kraft, and Godiva Chocolatier. He will oversee all trade channels in North America, including PIM’s Canadian business, focusing on expanding product distribution throughout the Americas.

Tuber, with nearly 20 years of experience in the United States Senate, will lead PIM’s Government Affairs, Public Policy, and Political Action Committee. His background and relationships on Capitol Hill will be instrumental in navigating the political landscape for the company.

These new appointments underscore PIM Brands’ commitment to delivering premium fruit snacks and confections to consumers while prioritizing sustainable growth, environmental responsibility, professional development for employees, and operational excellence.


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