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The market for food colorings is projected to reach $6 billion by 2028, from $4.6 billion in 2023, and growing at a compound annual growth rate of 5.4% from 2023 to 2028, according to a recent report by MarketsandMarkets Research. The demand for food colors has increased due to food processing practices that can affect the natural color of food items. The rise of cooking content on social media has also led to consumers seeking unique and bold aesthetics in their food. Manufacturers are using color as a vital tool to attract consumers and enhance product appeal. A recent study found that 64% of consumers prioritize appearance when making purchases. Additionally, California has become the first state in the U.S. to prohibit school cafeterias from serving foods containing six artificial dyes tied to health and behavioral problems. Companies like California Natural Colors are providing natural ingredients for food, beverage, and nutraceutical applications, including anthocyanin-based coloring ingredients commonly found in fruits and vegetables. Other companies in the space, such as IFC Solutions and ADM, also produce similar products for food and beverage companies.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
