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Whole foods Market has released its annual survey, highlighting ten top trends for 2025 with a focus on sustainability, health, and nutrition. The report predicts a surge in hydrating ready-to-drink beverages, new aquatic ingredients in the plant-based category, crunchy textures, and fusion snack foods with international flavors.
According to Sonya Gafsi Oblisk, chief merchandising and marketing officer at Whole Foods, the trends reflect growing consumer preferences and push the boundaries of the food industry. The report emphasizes ongoing trends such as increased protein content in food products, innovative plant-based ingredients, and a rise in hydration.
The top trends for 2025 include international snacking, the ever-adaptable dumpling, the popularity of crunch textures, the hype around Hydration beverages, a boom in the tea category, a focus on compostable packaging, more sustainable sips in the beverage industry, the continued popularity of sourdough, plant-based aquatic ingredients, and a focus on protein-rich foods.
These trends reflect consumers’ increasing demand for sustainable and healthy food options, as well as their interest in global flavors and innovative ingredients. The food industry continues to evolve to meet these changing preferences and expectations.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
