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Actor Tom Holland, best known for his role as Spider-Man, has entered the nonalcoholic beer market with the launch of Bero. The brand offers three varieties with less than 0.5% alcohol-by-volume, inspired by British brews. Holland, who has been sober for two years, aims to provide a high-quality beverage for those seeking a balanced lifestyle. The brand will be available online and in Target stores in the near future.
In other beverage news, bottled water continues to be a popular choice among consumers, with 89% of Americans considering it one of their preferred beverages. The convenience and health benefits of bottled water have contributed to its sustained popularity, overtaking soda as the top-selling beverage by volume for eight consecutive years.
Additionally, cannabis beverage makers have joined forces to advocate for federal policy changes that allow for the sale of THC-infused beverages in more states. The Coalition for Adult Beverage Alternatives (CABA) is prioritizing consumer safety and working with Congress to establish clear regulations for the industry. The cannabis beverage market is projected to be worth $2.8 billion by 2030.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
