Tilray Brands, Inc., is introducing its range of hemp-derived delta-9-THC (HD9) beverages through the newly established Tilray Alternative Beverages division, with plans to launch in key markets across the U.S. starting in October.
The lineup of HD9 drinks from Tilray includes premium mocktails, seltzers, and sparkling drinks made with hemp extracts and ingredients designed to offer consumers a familiar and convenient way to unwind and relax.
Tilray Brands is a frontrunner in the cannabis, hemp, and beverage sectors, driving innovation and setting the stage for a new era of consumer products. With the leading branded hemp food business in North America and the fifth largest craft beer business in the U.S., Tilray’s team of experts in hemp and beverages have carried out extensive research and product testing to create a range of HD9 brands and products.
In response to consumer demand for new and alternative adult beverages, Tilray is venturing into the HD9 beverage category in the U.S. market with a consumer-focused approach aimed at different occasions, various consumer demographics, and price ranges. Tilray’s initial lineup of HD9 brands includes 420 Fizz, Herb & Bloom, Fizzy Jane’s, and Happy Flower. Furthermore, Tilray plans to introduce additional HD9 brands and product categories later this year.
420 Fizz, a modern and sleek brand under Tilray’s 420 beverage platform, is infused with 5 mg HD9 per can, offering a refreshing seltzer taste.
Herb & Bloom, a premium mocktail, features a blend of refreshing fruit flavors infused with 5 mg HD9 per can.
Fizzy Jane’s, a light seltzer with 5 mg HD9 per can, comes in three classic flavors: Blackberry, Blood Orange, and Vanilla.
Happy Flower draws inspiration from classic cocktails, with varieties like Margarita, Strawberry Daiquiri, and Peach Bellini, each containing 5 mg HD9 per 12-oz. can. Tilray will launch Happy Flower in collaboration with Emergent Beverage in the Texas and Louisiana markets.
Source link
Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
