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Chomps, the meat stick maker, has experienced remarkable growth in the better-for-you snacking category. The company reported a 206% increase in sales growth last year, with expectations to exceed that number this year. Founded in 2012 by Pete Maldonado and Rashid Ali, Chomps offers protein-rich snacks free of sugar and preservatives in various flavors like Italian, Taco, and Smokey BBQ.
The company’s commitment to clean ingredients, including grass-fed and finished beef, has helped Chomps become the fastest growing snack food brand in the U.S. The recent announcement of a new manufacturing plant in Missouri highlights the brand’s dedication to meeting growing demand.
Chomps’ newly appointed CFO, Tim Bosslet, emphasized the brand’s focus on providing high-protein, low-sugar options that resonate with consumers. As Chomps looks to expand internationally and into convenience stores, the company remains committed to its core values and attracting new consumers to the better-for-you snacking category.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
