Boston Beer’s Sam Adams is introducing an At-Home Séance Kit this Halloween, allowing thrill-seekers to conjure up the spirit of Samuel Adams. The kits include instructions for the summoning ritual, a portrait of Adams, hops used in the beer, spooky pint glasses, and a candle inspired by Samuel Adams Octoberfest beer. Priced at $18.03 to match the year Adams died, the kits are available for a limited time on the brand’s website.
In other beverage news, Shock Top is launching a Hard Iced Tea offering in Original, Peach Tea, and Raspberry Tea flavors with a 9% alcohol content. The Canadian company, Tilray, behind Shock Top is expanding its presence in the alcohol market, acquiring eight beer and beverage brands in 2023. The new beverage joins a crowded category dominated by Boston Beer’s Twisted Tea.
C4 Energy is introducing a Frost collection of color-changing energy drinks in flavors like Frost Bitten Citrus, Tropical Tundra Frost, and Cherry Bomb Frost. The brand aims to provide healthier options for active lifestyles and is positioning itself as a trailblazer in the energy drink market. The market for energy drinks is projected to reach $33 billion by 2030, with consumers seeking better-for-you alternatives like C4 and Celsius.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
