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Mars introduces Skittles Pop’d, a new freeze-dried version of the popular candy in original and sour flavors. The crunchy treat will hit stores nationwide in early 2025, with early access on TikTok Shop starting on Oct. 21. Mars has been innovating the Skittles brand with unique launches like Skittles Gummies and miniature Skittles Littles.
In other news, Kraft Heinz’s Delimex brand has launched Crispy Quesadillas, available in Char-Grilled Chicken and Chipotle Chicken flavors. The quesadillas use 360Crisp technology to deliver restaurant-quality crispiness from the microwave. Kraft Heinz aims to elevate Mexican-style frozen foods with innovative technology.
Pepperidge Farm unveils Thin & Crispy peppermint cocoa cookies as part of its holiday lineup. The chocolate cookies with peppermint chips will be available for a limited time at retailers starting in November. The bakery brand has previously launched holiday offerings like Snowballs and Gingerman.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
