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Kraft Heinz’s Philadelphia cream cheese is expanding its product line by introducing cream cheese frosting, targeting consumers looking for natural ingredients and convenience. The company’s culinary team spent a year and a half developing the recipe, using milk and cream as primary ingredients. Philadelphia Cream Cheese Flavored Frosting will be available in stores starting October.
The move to enter the baking category reflects a trend among food companies to innovate within established brands to drive sales and reach new markets. Cream cheese is a popular frosting flavor, and leveraging the Philadelphia brand’s reputation in the category makes strategic sense. With more people baking at home, the new offering provides a convenient option while expanding Philadelphia’s presence in the store.
Kraft Heinz’s focus on innovation is evident in the launch of cream cheese frosting, aligning with its growth strategy to introduce new products under familiar brands. The company aims to achieve $2 billion in incremental net sales by 2027 and has introduced new offerings for brands like Crystal Light, Kraft Singles, and Lunchables.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
