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PepsiCo has announced the acquisition of Mexican-American food maker Siete Foods for $1.2 billion. The deal is set to close in the first half of 2025. Siete Foods, established in 2014, is known for its range of products including tortillas, salsas, seasonings, sauces, cookies, and snacks sold in various retail outlets across the U.S.
This move by PepsiCo reflects its continued efforts to enhance the healthiness of its snack portfolio in response to evolving consumer preferences towards healthier food options. The company has been gradually reducing saturated fat, salt, and sugar in its products while introducing new offerings with improved ingredients.
Through acquisitions like Bare Foods and BFY Brands in recent years, PepsiCo has been expanding its better-for-you snack portfolio. The addition of Siete Foods further strengthens its position in the market and allows it to cater to the growing demand for culturally authentic products, particularly in the Mexican cuisine category which is gaining popularity among younger consumers.
PepsiCo’s CEO, Ramon Laguarta, expressed excitement about the acquisition, emphasizing the authenticity and appeal of the Siete brand. The deal comes at a time when the food industry is facing challenges due to changing consumer behavior and inflationary pressures, requiring companies to adjust prices and marketing strategies to remain competitive.
The acquisition of Siete Foods by PepsiCo is a strategic move to diversify its product offerings and stay ahead of the evolving market trends.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
