M&M’S® announced its latest treat that puts a comforting twist on a classic favorite: M&M’S Peanut Butter & Jelly. The first new flavor innovation since 2022, the addition features berry flavored bite-sized chocolate treats with a smooth peanut butter center that will transport fans to the comforting experience of a PB&J sandwich.
“Peanut butter M&M’S have always been a popular flavor with our fans, so we’re excited to double down on their excitement – with a twist. Our new M&M’S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.”
— Gabrielle Wesley, chief marketing officer, Mars Wrigley North America
Peanut Butter & Jelly is the latest star of M&M’S Peanut Butter portfolio, joining M&M’S Peanut Butter, M&M’S Peanut Butter Minis and M&M’S Peanut Butter Mega, which captures the comforting, smooth flavor into poppable mini and mega sizes for just the right amount of peanut butter punch.
M&M’S Peanut Butter & Jelly will be available at retailers nationwide and online at MMS.com beginning December 2024, in three sizes: Single Size (1.63oz), Share Size (2.83oz) and Sharing Size Stand Up Pouches (8.6oz).
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
