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Liquid Core Gum Company (Liquid Core®) has launched a new brand called EDGE™, which represents a new direction for the company. The EDGE™ brand incorporates everything the company has developed over nearly 20 years into a new configuration that better aligns with the superior Liquid Core® Brand functional ingredient delivery system.
The new EDGE™ packaging is made from sustainable cardboard tubes, similar in size to “slim can” energy drinks, and the pieces inside are individually flow-wrapped for stability, freshness, and portability, adding value to each piece.
The new closable slim-can format is convenient for consumers to carry around and provides more space for branding and consumer education compared to traditional gum packaging. The unique container not only protects but also enhances the value of each piece of gum.
Unlike other non-liquid center functional gums, EDGE™ brands utilize the Liquid Core® system, which provides a unique Flavor Wave™ from the release of the liquid center. This makes EDGE™ gums more effective and fast-acting compared to other functional gums, beverages, gummies, mints, or pills. Liquid Core® uses only natural, non-encapsulated caffeine in its performance and energy brands to be more efficient than other energy gums.
The initial lineup includes four EDGE™ Performance formulations packaged in EDGE™ Tubes: EDGE™ Extreme, EDGE™ Java, and EDGE™ Energy in three flavors. There are also three EDGE™ Wellness formulations – EDGE™ Pro with Probiotics, EDGE™ Health with a vitamin and immunity formulation, and EDGE™ Lean with a thermogenic formula.
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
