Molson Coors is partnering with Australian brand Naked Life to bring its popular nonalcoholic canned cocktails to the U.S. market in March. The drinks, which include flavors like Mojito and Margarita, are low in calories and made with botanicals and natural sweeteners. Molson Coors aims to cater to consumers looking for sophisticated, great-tasting nonalcoholic options that align with their lifestyle. The move is part of the company’s strategy to expand its portfolio beyond beer under CEO Gavin Hattersley. This move comes as beer sales have declined, with Molson Coors also planning to launch a nonalcoholic beer product soon. The nonalcoholic beverage market, especially zero-proof drinks like mocktails, is rapidly growing, with brands like Mingle Mocktails and Ghia’s Le Spritz gaining popularity. The market was valued at $8.2 billion last year and is projected to continue growing in the coming years.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
