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Molson Coors is bringing back a light beer brand to address consumer demand for lower-priced options amidst a decline in beer sales. The revival of Miller High Life’s light variety comes as the company reports a decrease in sales. This move reflects a broader trend of consumers trading down in the alcohol industry due to rising prices. Molson Coors is also expanding into premium spirits and recently announced a partnership with nonalcoholic cocktail brand Naked Life. In other news, better-for-you soda maker Poppi is launching a new flavor in collaboration with singer Post Malone. The Wild Berry “Posty’s Soda” is now available exclusively at Kroger. Lastly, Bigelow Tea is investing in a new facility in Kentucky to meet growing demand for its popular beverage. The construction project includes environmentally friendly features and is part of a broader trend of increasing tea consumption in the U.S.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
