Luxury beverage company Moët Hennessy has made a significant minority investment in French Bloom, a maker of nonalcoholic sparkling wine. The financial details of the transaction were not disclosed. French Bloom, known for its high-quality French chardonnay and pinot noir blends, was founded in 2021 and is available in over 30 countries. The company aims to cater to the increasing trend of moderate alcohol consumption by offering a premium nonalcoholic wine option.
Moët Hennessy CEO Philippe Schaus praised French Bloom as a pioneer in the nonalcoholic wine category and highlighted the investment as part of the company’s commitment to providing high-quality alcohol-free choices. French Bloom CEO Rodolphe Frerejean-Taittinger expressed gratitude for Moët Hennessy’s support in accelerating the brand’s growth in the evolving nonalcoholic market.
The investment follows a 12% decline in wine and spirits revenues for LVMH, Moët Hennessy’s parent company, in the first half of the year. This downturn has prompted beverage companies to expand their portfolios with non and low-alcohol offerings to cater to changing consumer preferences, particularly among younger demographics.
While nonalcoholic cocktails are common, the market for zero-proof champagne targeted at adult consumers remains niche. The nonalcoholic wine sector was valued at $2.26 billion in 2023 and is expected to grow at a steady rate according to industry research firm Grand View Research.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
