Looking Back at 2024: Assessing the Accuracy of Food & Beverage Consumer Trend Predictions

Below, we’ve collected capsule information for each section of our 2024 Predictions, in areas such as sustainability, foodservice, and global flavors. Within each capsule, you will find our 2024 predictions and assessments of their accuracy. Engaging in this exercise has helped our editorial staff gain clarity about what key developments transpired in the food and beverage throughout 2024. We hope that our reflection and transparency present you with a better understanding of current market forces and an opportunity for learning where your brand fits within the momentum of trends carrying us into 2025.

Let’s have a look.

FOOD & BEVERAGE CONSUMER TRENDS 

Top 10 Food & Beverage Consumer Trends in 2024
Innova Market Insights finds consumers interested in key benefits, ingredients, transparency

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Emil Kovács

Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.