Life cereal is bringing back its iconic Mikey character in a new musical commercial that pays homage to the original “Mikey likes it” tagline. The campaign, titled “I really love my life,” focuses on messy mornings and how families can bond over breakfast. The spot, available in 15- and 30-second versions, is being aired on various streaming platforms, social media, retail media, and audio channels. The brand’s parent company, Quaker, has introduced this campaign as part of a larger brand refresh amid a resurgence of marketing centered on consumer nostalgia. The new ads feature Hudson Uebelhardt as the latest Mikey, showcasing a morning full of mishaps that ultimately lead to a heartwarming family moment around the dining table. The commercials have a strong digital media presence, appearing on platforms like Disney+, Hulu, and TikTok, as well as retail media through Walmart Connect. Other brands have also been revisiting old catchphrases and characters to tap into consumer familiarity while adapting to modern media consumption habits. PepisCo, Quaker’s parent company, has been facing challenges with slumping demand in the U.S., but the Quaker Foods division is hopeful that this new marketing initiative will help boost consumer favor.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
