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Kylie Jenner’s Sprinter vodka soda brand, part of the Kardashian family’s business empire, is making waves in the ready-to-drink cocktail market. Launched in March with four flavors, Sprinter has seen initial success with 140,000 cases sold in its first month. The brand, under Calabasas Beverage Company, is also known for Kendall Jenner’s tequila brand 818, which saw significant growth in 2021.
CEO Mike Novy revealed that Sprinter was born from Kylie’s idea for a more natural tasting vodka soda. The brand is set to release new flavors and aims to offer bold and balanced options. The RTD cocktail market is booming, with Sprinter well-positioned to capitalize on consumer preferences for high-quality, natural ingredients.
With the Kardashians’ massive social media following, Sprinter has the advantage of visibility and potential collaborations with top brands. Despite being in the early stages, Novy is focused on creating an immersive experience for consumers. The brand’s success lies in engaging and passionate consumers who value the authenticity and quality of the product.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
