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Kraft Heinz is expanding its A.1. Steak sauce brand by introducing a new product called Steakhouse Butter, which will be available in the dairy aisle. This marks the brand’s first innovation outside of the sauce bottle in over five years. The Steakhouse Butter combines A.1.’s tangy flavor with creamy butter and is inspired by consumers who enjoy using butter-based recipes for their steaks.
This new product launch is part of Kraft Heinz’s strategy to increase incremental net sales by 2027. With more consumers cooking at home due to changes in eating habits during COVID-19 and inflation, the company saw an opportunity to offer a convenient and flavorful addition to the steakhouse experience. The Steakhouse Butter can also be used in other dishes such as mashed potatoes and corn on the cob, expanding the brand’s usage occasions.
In addition to the Steakhouse Butter, Kraft Heinz has been introducing new products in various categories, including Philadelphia cream cheese frosting and Crystal Light Mixology, Immunity, and Energy products. These launches reflect the company’s strategy of leveraging existing brands to enter new food and beverage spaces while staying true to their core packaged food category.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
