Keurig Dr Pepper has introduced a new limited-edition flavor of 7UP called Shirley Temple, inspired by the classic nonalcoholic cocktail. The beverage combines 7UP’s signature citrus flavor with hints of pomegranate and cherry. Available in standard and zero-sugar varieties, the drink will be on shelves until 2024 at major grocery stores.
In other beverage news, Constellation Brands has appointed E. Yuri Hermida as its executive vice president and chief growth and strategy officer. Hermida, who previously worked at Sovos Brands and Procter & Gamble, will oversee consumer insights, media, new business ventures, and analytics. This move comes as Constellation Brands focuses on its beer business, which saw sales grow by 6% in the most recent quarter, while wine and spirits sales fell by 12%.
Meanwhile, the Mary Dowling Whiskey Company has unveiled its newest bourbon, Winter Wheat, aged for four years in oak barrels. The spirit features notes of vanilla, caramel, roasted nuts, and spices, with flavors of cherry, honey, and cinnamon. Founded by Kentucky Bourbon Hall of Fame inductee Kaveh Zamanian, the brand pays tribute to “Mother of Bourbon” Mary Dowling and her legacy in the whiskey industry.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
