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Brainiac Foods, a brain health and wellness company, has introduced its new Neuro+ line, now accessible at Target stores nationwide. Neuro+ provides advanced brain nutrition in the baby food category by incorporating Milk Fat Globule Membrane (MFGM), a nutrient present in breast milk that supports a baby’s brain development and immune system. The product was also presented to the medical community at the recent annual meeting of the American Academy of Pediatrics. To ensure children enjoy the benefits, the full-fat dairy pouch comes in two kid-friendly flavors: strawberry banana and carrot blueberry.
Designed to adapt to changing lifestyles where families are introducing solid foods earlier to young children and there is a decrease in exclusive and extended breastfeeding rates (as noted by the US Breastfeeding Committee), Neuro+ ensures young children still receive essential benefits. Research published in the Journal of Pediatrics indicates that incorporating MFGM into infants’ and children’s diets, either through breast milk or MFGM-fortified formulas, has shown positive outcomes in neurodevelopment and immune system defense. Studies from Cambridge University have demonstrated higher cognitive scores in children who received supplemental MFGM, which is why each Neuro+ pouch contains the equivalent amount of MFGM found in three bottles of breast milk.
In addition to Neuro+, Brainiac has recently introduced Brainiac Fruit Snacks and Juice Squeezers to their lunchbox offerings. The Fruit Snacks provide a favorite snack option with added brain nutrients, free from artificial flavors or colors. The Juice Squeezers are the first functional juice for kids with added brain nutrients, conveniently packaged in spill-proof, straw-free pouches.
These products complement Brainiac’s existing lineup of brain snacks for the entire family, including Applesauces, Baby & Toddler Fruit Pouch Blends, and Gummy Vitamins, available at major retailers like Walmart, Target, Whole Foods, Amazon, Thrive Market, and more. Brainiac focuses on nutrients essential for brain development, health, and longevity that are often lacking in the typical American diet. Their products are developed collaboratively with leading pediatricians, neurologists, nutrition scientists, and dietitians.
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
