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Atkins has launched a new campaign called “Atkins Way,” which reflects the brand’s new emotional branding strategy and introduces a range of new products.
The campaign aims to address the feelings of isolation and frustration that many people experience, offering a more positive approach to eating and freedom from lifelong dieting, according to the brand. Actor Rob Lowe, a long-time advocate of Atkins, features in the campaign as a relatable and inspiring guide.
The new collection includes:
– Coffee House Collection Latte Meal Bars: These bars provide the same amount of caffeine as a cup of coffee, with real coffee and 15g of protein, 2g of sugar, 4 net carbs, and 15g of fiber in each Mocha and Vanilla Latte flavor to keep energy levels up throughout the day.
– Atkins Endulge Truffles: Available in Milk and Dark Chocolate, these truffles have a creamy ganache center covered in a thin layer of chocolate. With only 2g of net carbs per serving, Atkins offers the only low-carb, low-sugar truffle option on the market.
– Atkins Endulge Gummy Bears: These gummy bears have less than 1g of sugar and 2 net carbs and are available in Regular and Sour varieties.
The Atkins Coffee House Collection Latte Meal Bars, Atkins Endulge Truffles, and Atkins Endulge Gummy Bears, as well as Atkins Strong High Protein Shakes, are now available in select retailers, including Shop.Atkins.com.
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
