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Green Thumb Industries Inc.’s cannabis edibles brand, incredibles, has extended its collaboration with Magnolia Bakery in New York City.
Starting this week, incredibles x Magnolia Bakery THC-infused bars, featuring the bakery’s famous flavors and incredibles’ chocolate, will be accessible to cannabis medical patients and adult-use customers at RISE Dispensaries in New York. Online availability will follow by the end of the month, with wider dispensary availability in New Jersey and other markets.
Customers can sample the following collaborations:
- Swirled Famous Banana Pudding Bar: A blend of creamy vanilla pudding, crispy vanilla cookies, and freeze-dried bananas
- Red Velvet Piece Ahhh Cake 1:1 Bar: A combination of moist crimson cake, cream cheese tang, and rich dark chocolate
Moreover, adults 21 and above across the U.S. will soon have access to purchase the incredibles x Magnolia Bakery collaboration online. The hemp-derived THC chocolate bars in Banana Pudding and Red Velvet flavors will be available through incredibles’ online store. Current market availability includes various states, with local delivery options available in select markets through third-party partners.
“Magnolia Bakery has been a pillar in New York for almost three decades, and after the success of our collaboration last year, we are excited to bring these chocolate bars to New York and New Jersey,” said Dominic O’Brien, senior vice president of revenue at Green Thumb. “We look forward to sharing these unique, flavorful cannabis treats with adults across the country through our website and local delivery. These chocolate bars are truly the most delicious edibles available – we are eager to introduce them to Americans this fall.”
Magnolia Bakery was founded in 1996 in New York City’s West Village. Known for its red velvet cupcakes and banana pudding, the bakeshop has gained popularity among locals and tourists alike. Additionally, the brand now offers direct-to-consumer treats through its online store and at grocery stores with its Banana Pudding Cookies.
“Our loyal customers have been eagerly awaiting the release of our collaboration with incredibles in New York, and we are pleased to announce that these bars are now available in our home state, as well as in 23 other markets,” said Sara Gramling, vice president PR and partnerships at Magnolia Bakery. “Through incredibles’ online store and local delivery, customers nationwide can enjoy the iconic flavors of Magnolia Bakery in a new way, delivered right to their doorsteps.”
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
