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Idahoan® Food recently unveiled two new products: Idahoan® Tapatío® Triple Cheese Mashed Potatoes and Idahoan® Bacon Cheddar Potato Shreds.
Consumers’ increasing desire for big, bold flavors is evident, with 82% expressing a preference for hot and spicy foods. To cater to this demand, Idahoan collaborated with Tapatío®, renowned experts in hot sauce, to add a fiery kick to their Triple Cheese Mashed Potatoes, available in a 4-cup pack. Additionally, in response to the need for convenient on-the-go snacks, the brand introduced Bacon Cheddar Potato Shreds, combining the irresistible combination of bacon and cheese, available in a 2-cup pack.
Source: FONA International, May 2024
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
