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HighBridge Premium and Belushi’s Farm have joined forces to create Majical Ice TeaZ, a range of teas infused with hemp-derived delta-9-THC.
After more than a year of development, this collection of low-calorie teas stays true to Jim Belushi’s Chicago roots and will debut with three flavors featuring varying levels of THC and other active ingredients. The lineup includes:
- Earl of Blues: An Earl Grey tea with bergamot and clove
- Chai-cago: A blend of Chai and black teas with star anise
- Raspberry Calmer: HighBridge’s and Belushi’s take on the classic ice tea and lemonade combo, made with white tea, raspberry, lemonade, and a touch of mint.
Majical Ice TeaZ is set to be released in November, just in time for Thanksgiving and the holiday season.
“About a year ago, we connected with HighBridge Premium and were impressed by their extensive operations across multiple states and their ability to produce premium, delicious products for traditional retail outlets,” said Gregg Steinberg, CEO of Belushi’s Farm. “What started as a casual conversation turned into this exciting co-branded collaboration, marking our first venture into the hemp delta-9 infused beverage industry. Our shared commitment to creating high-quality, premium products shines through in the unique Majical Ice TeaZ.”
“HighBridge is thrilled about the launch of Majical Ice TeaZ, which represents a major step forward in our multi-state business model,” added James Hunter, CEO of HighBridge Premium. “There has been significant interest from our distributors prior to production, which will help us expand our market presence across the U.S. We extend a special thank you to Ocean Blue Innovations, our Lab partner, for their work in developing the perfect formulations.”
Majical Ice TeaZ will initially roll out in select states in the final quarter of 2024, with plans to expand to up to 15 states by the first quarter of 2025. HighBridge has also partnered with Surly Brewing in Minneapolis to serve as its national production hub.
“The transition to the new Surly facility will streamline production and distribution processes, increasing capacity to support our market expansion,” noted Hunter.
Belushi’s Farm and its “Belushi’s Farm” and “Blues Brothers'” brands are available in over a dozen states nationwide. HighBridge Premium specializes in crafting beverages containing hemp-derived delta-9-THC, with a growing catalog of 10 products in addition to ongoing R&D efforts.
“Our mutual dedication to product quality, as well as our focus on education and philanthropy, are at the core of this partnership,” stated Jim Belushi, owner of Belushi Farm. “This collaboration illustrates how working together can advance the acceptance of cannabis for its medical, social, and recreational benefits, as we advocate for the legalization and legitimization of the entire cannabis community. We look forward to having HighBridge accompany us on this journey as we continue to ‘chase the magic.’”
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
