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The recent devastation caused by Hurricane Helene has significantly impacted Georgia’s pecan industry, which has been a beloved and iconic export of the state. Over the last 50 years, Georgia has lost 70% of its pecan trees, affecting farmers deeply.
Experts estimate that Hurricane Helene damaged about one-third of Georgia’s pecan production area, resulting in the loss of over 36 million pounds of this year’s crop. In response to this crisis, Laura Shenkar, founder and CEO of PKN, emphasized the need for farmers and food manufacturers to strengthen their supply chains to better withstand future disasters.
Pecan growers are now facing challenges in reopening their farms and restoring their livelihoods. Shenkar highlighted the importance of learning from the almond industry’s experience in building resilient supply chains. One way that PKN is enhancing its resilience is through partnerships and cooperatives that connect consumers directly to farmers.
Additionally, Shenkar mentioned the untapped potential of pecans in creating new products like pecan milk. While only a few companies focus on pecan milk, there is an opportunity for further exploration of pecan-based products in the market.
Ultimately, collaboration between companies, farmers, and shellers is crucial to ensure the sustainability and longevity of the pecan industry for future generations.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
