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Coca-Cola and Bacardi have announced their partnership to launch a ready-to-drink cocktail featuring their iconic brands. The new Bacardi Mixed with Coca-Cola RTD cocktail is set to debut in various markets worldwide, starting with Mexico and select European markets in 2025.
This collaboration is part of Coca-Cola’s strategy to expand into the adult beverage category by teaming up with alcohol companies such as Molson Coors, Pernod Ricard, Constellation Brands, and Brown-Forman. By leveraging the popularity of both brands, the companies aim to capitalize on the growing trend of canned cocktails and ready-to-drink beverages.
The new product pays tribute to the Cuba Libre cocktail, which was first created in 1900 using Bacardi rum, Coca-Cola, and lime. With the demand for pre-mixed cocktails on the rise, the Bacardi Mixed with Coca-Cola RTD is poised to tap into this lucrative market and provide consumers with a convenient and high-quality cocktail experience.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
