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Vital Farms has appointed Joe Holland as its chief supply chain officer, a newly established position within the company, starting on Sept. 1. According to an Aug. 20 press release, Holland will oversee Vital Farms’ diverse supply chain team, which includes managing the egg washing and packing facility in Springfield, Missouri, known as Egg Central Station, as well as the company’s upcoming facility in Seymour, Indiana, and dairy operations for its butter business. Former Chief Operating Officer Jason Dale will transition to an advisory role until the end of 2024.
Prior to joining Vital Farms, Holland served as EVP of operations and supply chain at Curaleaf Holdings, a provider of consumer cannabis products. With over 25 years of experience in operations, Holland has held various supply chain and distribution roles at companies such as Dean Foods, Cadbury Schweppes, and Ventura Foods.
Russell Diez-Canseco, CEO and President of Vital Farms, expressed confidence in Holland’s abilities, stating, “Joe’s dedication to service, quality, and cost principles will drive innovation and resilience within our supply chain. I look forward to seeing the impact of Joe’s leadership as we continue to uphold our commitment to ethical food practices and work towards achieving $1 billion in net revenue by 2027.”
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
