[ad_1]
Campbell Soup’s Goldfish cracker is changing its name to Chilean Sea Bass in an effort to appeal to adult consumers. The 62-year-old snack brand hopes the new name will attract more grownups to the popular $1 billion product, as more than half of Goldfish buyers are adults. Gen Z adults are particularly drawn to the snack, according to Euromonitor and Circana data.
“We know the love for Goldfish spans all ages,” said Danielle Brown, Goldfish’s vice president. “Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too.”
The limited-edition Chilean Sea Bass offering will be available online, while retailers will continue to sell Goldfish crackers as usual. Campbell Soup has been introducing new products geared toward adult shoppers, such as Mega Bites and potato chip-inspired crisps under the Goldfish banner.
Goldfish traces its roots back to Pepperidge Farm founder Margaret Rudkin, who launched the crackers in the U.S. in 1962. Campbell Soup, known for its soup products, recently announced plans to drop “soup” from its name to reflect its expanded product offerings.
[ad_2]
Source
Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
