Betty’s Eddies and the Keep A Breast Foundation (KAB) have teamed up for the second year in a row to raise awareness for breast cancer education and support for those affected by the disease.
The collaboration includes a new look for the product packaging and a campaign to help KAB in their mission of educating people about breast cancer prevention, especially focusing on early detection. Betty’s Eddie’s cannabis fruit chews, made to cater to different specific effects, are part of the product lineup from MariMed Inc., a multi-state cannabis operator.
To show support for KAB’s mission, Betty’s Eddies will once again release a special pink package for its Ache Away Eddies fruit chews for a limited time. This special packaging will be available in Massachusetts, Maryland, Illinois, and Delaware, and will help promote the KAB app, which provides information about self-checking and connects users to medical professionals if needed.
The cherry-flavored Ache Away Eddies fruit chew, containing CBD, CBC, THC, turmeric, piperine, and vitamin E, may help with inflammation and recovery.
In addition to the special packaging, the campaign includes a donation from MariMed to KAB, as well as a limited number of free Betty’s Loves Boobies bracelets and t-shirts available at select dispensaries.
Founder of Keep A Breast Foundation, Shaney Jo Darden, expressed excitement about continued partnership with Betty’s Eddie’s, aiming to bring more awareness and education to new markets. She highlighted the potential benefits of cannabis in alleviating cancer treatment side effects.
In Massachusetts, Betty’s Eddies will also support Breast Cancer Awareness Month by sponsoring the 2024 Susan G. Komen More Than Pink Walk in Cambridge, focusing on patient navigation and advocacy.
Brand manager for Betty’s Eddies, Sara Rosenfield, emphasized the commitment to promoting health and wellness in a fun and educational way through partnerships like this one. The goal is to educate women about the importance of prioritizing their health and fighting against breast cancer.
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
