Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.

Kellogg’s CEO “Optimistic” about Upcoming Cereal Spinoff

WK Kellogg Co is experiencing success in growing its market share in the breakfast category, almost a year after becoming a standalone cereal business. CEO Gary Pilnick has reported that

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Maple Syrup Industry Poised for Comeback Following Challenging Season

The maple syrup industry is experiencing a sweet year in 2024, with Quebec’s production reaching record levels. Favorable weather and adaptations by producers have led to a significant increase in

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Food safety attorney explains E. coli outbreak in walnuts

Lara HellerLara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media

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Why Fast Food Has Gotten So Expensive

Lara HellerLara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media

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Record profits generated by avocado shortages

Avocado prices are on the rise due to tight supply, leading to increased revenue for major fruit distributors. Mission Produce reported a record $324 million in third quarter revenue, while

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Weekly Sip: Tropicana introduces new refreshers as Jose Cuervo brings the heat

Tropicana has launched a new line of juice drinks called Tropicana Refreshers, made with real fruit juice and no artificial sweeteners. The flavors include Fruit Punch and Pineapple Mango, and

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T Hasegawa expands flavor offerings through acquisition of Abelei

T. Hasegawa USA recently acquired Abelei Flavors, broadening its flavor portfolio within North America. The acquisition expands their geographical footprint and technical capabilities, allowing them to better serve their customers.

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Analyzing the Ingredients: The Impact of Fires on Sugarcane Crops

Brazil, the world’s leading sugar exporter, is currently experiencing a significant increase in fires in its sugarcane fields, leading to a surge in prices for consumers. According to reports, the

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CEO of Campbell Soup Company dismisses idea of splitting up the food conglomerate

Campbell Soup CEO Mark Clouse has hinted at the possibility of splitting the company’s snacks business from its meals and beverages unit in the future, although he emphasized that any

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Staying Ahead of GLP-1 Drug-Induced Changes: Strategies for Food and Beverage Companies

The following is a guest post from Bryan Radtke and Jeremy Bartlow, growth strategy experts at PA Consulting. GLP-1 drugs — including Wegovy, Mounjaro, Ozempic and others — are revolutionizing

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