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Michelob Ultra is launching a zero-proof version of its popular light beer in January 2025. The nonalcoholic Michelob Ultra Zero will contain 29 calories per can and is intended for consumers looking to moderate their alcohol consumption while maintaining an active lifestyle. The move comes as the non-alcohol beer category is expected to reach a $2 billion market within the next five years. This new offering joins other nonalcoholic varieties of Anheuser-Busch’s signature brands, including Corona Cero, Budweiser Zero, Stella Artois 0.0, and Busch NA. Michelob Ultra, first introduced in 2002, is currently the second best-selling beer in the U.S. by dollars.
Boston Beer Company’s Truly Hard Seltzer has unveiled its Brunch Pack, featuring limited-edition flavors inspired by popular brunch cocktails. The varieties include Rosé-Style, Orange Mimosa-Style, Peach Bellini-Style, and Cran Sangria-Style. The company aims to bring the luxury brunch experience to consumers anytime, anywhere. Truly, which helped pioneer the hard seltzer trend, has expanded its offerings to include cocktails made with spirits, such as Truly Vodka Soda and Truly Tequila Soda. The brand has refreshed its branding to highlight its diverse flavor options.
Coffee mate, a Nestle brand, is introducing a Bagel and Cream Cheese-flavored creamer. The new product combines flavors of cream cheese, sweetened condensed milk, and a hint of savory bagel. This limited-edition creamer will be available exclusively online. Nestle’s Coffee mate has been focusing on innovative flavor creations, introducing new varieties such as Caramel Apple Crisp and Zero Sugar White Chocolate Peppermint. The brand has also launched limited-edition flavors in collaboration with popular snacks like Snickers, Cinnamon Toast Crunch, Twix, Rice Krispies Treats, Pop-Tarts, and Golden Grahams. Additionally, Coffee mate has partnered with Kit Kat to create a new creamer flavor.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
