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The brand new Vital Pursuit from Nestlé has been specifically designed to provide dietary support to GLP-1 users and individuals focused on weight management. It is now readily available at major retailers nationwide such as Walmart, Target, and Kroger. The range consists of carefully portioned meals that are rich in protein and essential nutrients like vitamin A, vitamin C, potassium, calcium, or iron. With quality proteins, vegetables, and whole grains, Vital Pursuit is the food that propels you forward.
“Based on our nutritional expertise and consumer-centered approach, we identified the need for a new product line that offers great taste and functional benefits to GLP-1 users or those managing their weight. We aim for Vital Pursuit to be your partner in making lasting lifestyle changes and safeguarding your progress.”
— Kristen Stoehr, registered dietitian and brand manager, Vital Pursuit
Every Weight management journey for GLP-1 users is unique, but the common thread remains the significance of adhering to a nutritious diet through smaller portions. Vital Pursuit delivers the essential nutrients this consumer group requires through thoughtfully portioned products that provide at least 20g of protein, delicious flavors, and options with vibrant vegetables.
Created by chefs and dietitians, the innovative new line offers 14 frozen meals that are convenient, flavorful, and require just a few minutes to prepare. The current lineup includes:
– Southwest Style Chicken Fajita Sandwich Melt
– Cauliflower Crust Pepperoni Pizza
– Garlic Herb Grilled Chicken Bowl
– Cauliflower Crust Three Meat Pizza
– Grilled Chicken Chipotle Bowl
– Southwest Style Beef Taco Bowl
– Chicken Spinach & Artichoke Sandwich Melt
– Vermont White Cheddar Mac & Broccoli Bowl with Cavatappi Protein Pasta
– Air Fryer Meal Teriyaki Chicken
– Air Fryer Meal Maple Balsamic Chicken
– Cauliflower Crust Three Cheese Pizza
– Cauliflower Crust Chicken Bacon Ranch Piada
– Cheese Lovers Pizza
– Chicken Mozzarella Flatbread
“Individuals taking these medications not only experience reduced appetite, but must also modify their diets with a greater focus on smaller portions, while ensuring the intake of beneficial nutrients for their health. To complement these dietary habits, we aim to simplify mealtime with thoughtfully portioned, nutritious, and accessible options.”
— Marlene Schmidt, registered dietitian, senior health & wellness manager, Nestlé
Vital Pursuit has been crafted to cater to various dietary and lifestyle requirements, including vegetarian and gluten-free meals. The line also offers several air fryer-ready options for those seeking both great taste and added cooking convenience.
In addition to the existing frozen range, Vital Pursuit is continuously innovating to meet consumer demands for diverse dining occasions. By 2025, the brand plans to introduce a new ready-to-drink beverage containing 30g of protein and no added sugar to bring additional benefits to various moments.
You can find Vital Pursuit in the frozen aisle with a suggested retail price of $4.99 and under (prices may vary by retailer).
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
