GNT USA will showcase at this year’s SupplySide West 2024 how EXBERRY® colors can inspire new product ideas featuring protein powders of the future. GNT welcomes food and beverage formulators to visit Booth #2065 during the event, taking place from Oct. 28-31 in Las Vegas.
EXBERRY® colors are crafted from non-GMO fruit, vegetables, and plants and can be used to produce a wide range of shades in food, beverages, and supplements. At SupplySide West, GNT will demonstrate their potential with a range of concepts showcasing how color can rejuvenate functional products.
Attendees at the booth will have the opportunity to sample three powders, each providing 3-5g of protein per serving and utilizing vibrant EXBERRY® colors to enhance their robust, savory flavor profiles.
The aji amarillo yuzu collagen peptide powder features a bright yellow hue to emphasize its citrusy flavor with a hint of spiciness. The berbere whey protein powder draws inspiration from Ethiopian spices, offering warmth and complexity through a bold red shade indicating its rich flavor profile. The balsamic vinegar and sea salt soy protein powder boasts a luxurious purple color to signify a premium take on the traditional salt and vinegar flavor.
These concepts can be used as finishing seasonings to add functional benefits and trendy flavors to a variety of recipes and food products, from savory snacks to dairy items like yogurt and cottage cheese. They can also be incorporated into meal components like dressings, dips, and sauces for grains, pasta, and salads.
Jeannette O’Brien, vice president at GNT USA, states, “Consumers are seeking innovative ways to increase their protein intake. We developed these savory protein powder concepts to demonstrate how our vibrant, clean-label EXBERRY® colors can drive innovation and enhance functional products. Color not only sets flavor expectations but also excites the taste buds with eye-catching shades that stand out on the shelf.”
Booth visitors can also receive guidance from GNT’s team of experts, who will be available to assist with natural color selection, applications, technical troubleshooting, regulatory compliance, and sample requests.
Marty Gil, key account manager at GNT USA, adds, “With our diverse range of plant-based colors, we are excited to offer forward-looking solutions for the ever-evolving food, beverage, and supplement industries. Our experts can guide manufacturers through every stage of product development, providing the insights and resources needed for successful outcomes.”
For more information about EXBERRY®, visit SupplySide West.
About EXBERRY®
EXBERRY® is a leading provider of natural coloring solutions for the food, beverage, and supplement sectors. These colors, made from non-GMO fruits, vegetables, and plants, come in various formats and are suitable for nearly any application. Manufacturers worldwide trust EXBERRY® colors for their vibrancy, versatility, stability, ease of use, and strong sustainability credentials.
About GNT
Established in 1978, GNT is a family-owned company at the forefront of creating plant-based, sustainable ingredients. GNT USA, the company’s North American division, is based near Charlotte, North Carolina, and features a Technical and Culinary Experience Center to facilitate collaboration with customers’ R&D teams for speedy innovation. The facility offers a wide range of pilot-scale capabilities to support different sectors of the food, beverage, and supplement industries.
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
