Nestlé’s Stouffer’s is venturing into the shelf-stable macaroni and cheese market with the launch of Stouffer’s Supreme Shells & Cheese in two flavors: Cheddar Cheese and Three Cheese. The brand aims to shake up the aisle with this new offering, targeting the $2.9 billion market for shelf-stable macaroni and cheese.
According to Tom Moe, president of Nestlé’s meal division, this move comes at a time when there haven’t been significant entrants in the macaroni and cheese category for a while. With 13 frozen variations of macaroni and cheese already in their portfolio, Stouffer’s is now looking to capture a larger share of the market by expanding into the shelf-stable segment.
Market research has shown that there is a considerable overlap between consumers who purchase Stouffer’s frozen macaroni and cheese and those who buy shelf-stable options. To cater to these consumers, Stouffer’s Supreme Shells & Cheese has been designed with more cheese sauce and a cheese-forward flavor profile, making it stand out against competitors in terms of taste.
In addition to the macaroni and cheese launch, Nestlé has also introduced Vital Pursuit, a line of products aimed at consumers taking GLP-1 medications and focusing on weight management. Both new offerings demonstrate Nestlé’s commitment to meeting evolving consumer needs in the food market.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
