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Ardent Mills has released its Trend to Table™ report, based on a recent study of over 10,000 consumers. The report highlights five key trends shaping consumer food choices: the importance of ingredients, the influence of heritage on food preferences, the focus on adding Nutritional value to meals, the desire for sustainable food options, and the necessity of indulgent moments in everyday life. The study found that consumers prioritize ingredients, are willing to pay more for whole and less-processed foods, value culinary traditions, seek foods that support their wellness goals, want more information about sustainability, and prioritize taste in their food choices. To read the full Trend to Table™ report, visit the Ardent Mills website.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
