Diageo recently introduced a new churro-inspired flavor to its Bailey’s product line, featuring a blend of Mexican and Irish flavors. The limited edition Baileys Cinnamon Churros Irish Cream Liqueur combines Irish cream, whisky, cinnamon, and vanilla notes. The brand also shared cocktail recipes using the new spirit, including a churro-flavored Irish cactus and a chocolate variety. Churros, a popular cinnamon-sugar pastry, have seen a 42% growth in menu appearances in recent years, making them a trendy choice for this new product release. Additionally, Leinenkugel’s has partnered with Taffy Kitchen to create a unique saltwater taffy flavor inspired by its Summer Shandy beer, emphasizing creativity and innovation in the treat. The taffy, made with Summer Shandy and Great Lakes water, does not contain alcohol due to the cooking process. This collaboration marks another instance of Leinenkugel’s expanding its popular beer line into new food categories. Lastly, Blaze Mota has introduced a hemp-derived version of its Mota’lada canned cocktail, featuring 10mg of THC and 2mg of CBD along with non-alcoholic Mexican Lager, tomato, lime, and spices. The brand aims to rival traditional alcohol-based micheladas with this unique offering.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
