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Ferrero Rocher is expanding its confectionery offerings with the launch of two new chocolate bars: Dark Hazelnut and Crunchy Salted Caramel. These bars feature crunchy hazelnut pieces, caramel with a touch of salt, and a dark chocolate shell with 55% cocoa, all wrapped in the brand’s signature gold foil. The new products are aimed at growing Ferrero Rocher into a $1 billion brand in the U.S. The company is also promoting the launch with a “Reading is a Treat” challenge where participants can receive a complimentary bar after completing a four-week reading challenge. This expansion is part of Ferrero’s broader strategy to establish a larger share of everyday consumption in the U.S.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
