USDA updates guidelines on labeling meat as ‘antibiotic free’ and other claims
The U.S. Department of Agriculture has issued new guidance for meat producers to provide documentation to support animal-raising and environmental label claims such as “no antibiotics ever” or “raised with regenerative agriculture practices.” The updated guidelines recommend the use of third-party verification to substantiate these claims and suggest implementing routine sampling and testing programs for antibiotic use claims.
The USDA has expressed concerns about the accuracy of label claims, particularly regarding the use of antibiotics. A recent study found antibiotic residues in about 20% of meat samples labeled as “raised without antibiotics.” The department is taking steps to tighten guidance for various claims, urging producers to include third-party certifier information on consumer packaging.
Agriculture Secretary Tom Vilsack stated that these updates aim to ensure consumers can trust the labels on meat and poultry products. The guidelines are intended to level the playing field for businesses using truthful claims and combat false or misleading labeling practices.
The new guidance does not define specific terms like “free-range” or “pasture-raised,” leaving room for flexibility as consumer expectations evolve. Producers are encouraged to provide additional documentation to support each claim, with the required amount varying based on the claim and circumstances.
While the USDA does not have jurisdiction over farm practices, it relies on documentation and third-party certification to verify animal and environmental stewardship claims. The agency’s focus is on ensuring transparency and accuracy in labeling to build consumer trust in the meat industry.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.