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Burcon NutraScience has introduced a new Puratein canola protein isolate product specifically designed for baked goods. This plant-based alternative is marketed as having over 90% protein purity and exceptional functionality, able to replace up to 100% of powdered and shelled eggs while offering cost savings of 20-30% for manufacturers. The recent challenges faced by poultry farms due to bird flu outbreaks have led to increased prices, creating a favorable environment for egg replacement products like Puratein to thrive.
CEO Kip Underwood highlighted the demand for plant-based egg alternatives in the food industry, emphasizing the sustainability and versatility of canola protein in creating superior plant-based products. The Puratein canola protein isolate, sourced from Canadian-grown canola seeds, boasts a complete amino acid profile, high solubility, and neutral flavor, making it suitable for various food and beverage applications.
With the US egg market experiencing strain from avian influenza outbreaks, leading to a significant increase in egg prices, the egg replacement market has seen substantial growth. In 2022, the market was valued at $1.3 billion and is projected to grow at a compound annual growth rate of over 6.5% from 2023 to 2032. Companies like Bob’s Red Mill and All American Foods have also entered the egg replacement market with powder ingredients, but Puratein focuses on replacing the protein function of eggs in baked goods like pastries, cakes, muffins, and biscuits.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
