[ad_1]
When Gerald Shreiber purchased a struggling soft pretzel company out of bankruptcy for $72,000 in 1971, he laid the foundation for the successful business of J&J Snack Foods. Over the years, the company has grown into a powerhouse in the food industry with a diverse portfolio of well-known brands, including Dippin’ Dots, SuperPretzel, and Icee. Under the motto “Fun served here,” J&J’s extensive range of around 30 brands is available in various retail channels such as movie theaters, supermarkets, convenience stores, and restaurants.
Dan Fachner, the CEO of J&J, has been with the company since 1979 and has played a significant role in its growth. With a focus on collaboration and cross-selling among brands, Fachner has revamped the company’s executive team and brought in new talent from other CPG sectors. This strategic approach has led to increased innovation, improved margins, and overall business growth.
One of the major acquisitions by J&J was Dippin’ Dots, a popular beaded ice cream brand, which has seen expanded distribution and sales since being integrated into the company. Fachner’s vision for J&J includes tripling net sales to $5 billion and achieving mid-single-digit annual growth.
To support this growth, J&J has made significant investments in its supply chain, including the addition of production lines and distribution centers. These enhancements have allowed the company to increase production capacity, reduce shipping times, and deliver cost savings. Partnerships with major retailers like Subway have also contributed to J&J’s success in expanding its product reach.
While J&J’s diversified sales channels have helped it weather economic uncertainties, there are potential challenges ahead, particularly in a slowing economy. However, Fachner remains optimistic about the company’s future prospects and is focused on building a strong foundation for sustained growth and success.
[ad_2]
Source
Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
