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Ardent Mills’ Trend to Table™ provides insights into five key trends driving consumer food purchases in today’s saturated foodscape. Based on a recent study of over 10,000 consumers, the report highlights the importance of ingredients, heritage flavors, nutritional considerations, sustainability goals, and indulgent moments in shaping consumer food choices. With a focus on grain-based foods, the research reveals that consumers prioritize whole and less-processed ingredients, cultural influences, wellness benefits, sustainability practices, and taste experiences when making food decisions. The report aims to help food industry professionals understand and cater to these consumer preferences to create the foods that people want.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
