[ad_1]
Ferrero is introducing a new flavor of Butterfinger called Salted Caramel, marking the candy bar’s first major innovation in nearly a decade. The limited-time offering will feature a peanut butter core coated in caramel instead of milk chocolate, and will be available on shelves starting in April.
The company acquired Butterfinger in 2019 from Nestlé and has since focused on improving the quality of the ingredients in the bar. This includes using jumbo peanuts, higher cocoa and milk content in the chocolate coating, and a new yellow packaging design. This new flavor launch comes after years of focusing on shape variations and limited-time promotions.
Ferrero sees this innovation as a way to attract new consumers and increase consumption among existing fans. Butterfinger sales have been growing steadily since Ferrero acquired the brand, and the company believes that introducing new flavors will further accelerate this growth.
This is just the beginning of Ferrero’s plans for innovation within its confectionery portfolio. The company will be adding new flavors and textures to other brands like Crunch in the near future, with potential plans for Baby Ruth as well. Ferrero sees innovation as a key component in driving growth for its mainstream chocolate brands and is optimistic about the future of its product pipeline.
[ad_2]
Source
Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
