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Ascend Wellness Holdings recently introduced Effin’, a brand focused solely on edibles.
Effin’ is designed to cater to the increasing demand for targeted cannabis experiences, providing specific effects through various combinations of THC and minor cannabinoids such as THCV, CBN, CBG, and CBD.
The Effin’ product line debuts with four initial options:
- Effin’ Chillin’: Featuring the Relaxing Razz flavor, Effin’ Chillin’ is ideal for unwinding and relaxation. Contains 10 mg THC and 10 mg CBD.
- Effin’ Sleep: Formulated to promote a restful night’s sleep, this blend combines THC with CBN for a calming effect. Contains 10 mg THC and 5 mg CBN.
- Effin’ Hang: A well-rounded option that combines the energizing properties of CBG with THC for a versatile experience. Contains 20 mg CBG and 10 mg THC.
- Effin’ Do It: Crafted for an added boost of motivation, Effin’ Do It combines THC with THCV to enhance clarity and focus. Contains 10 mg THC and 10 mg THCV.
Effin’ initially rolled out in Massachusetts and Illinois in early October, with plans for a New Jersey launch by the end of the month.
“We took an innovative approach in creating these unique formulations because we understand that our customers seek more than just edibles – they desire products that deliver specific effects tailored to their individual needs,” commented David Gacom, the chief commercial officer at AWH.
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
