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Kraft Heinz is making a big bet on expanding its presence in the foodservice industry, aiming to replicate its success outside the home. The company has revamped its Away From Home business, focusing on strategic growth rather than just generating sales. By introducing new products and enhancing its condiment dispensers, Kraft Heinz has seen a 14% increase in sales in the last year and gained market share globally. The company is now targeting 2-3% growth over the next decade by tapping into new channels such as schools, stadiums, and hospitals. With successful innovations like Heinz Tap and personalized flavor creations, Kraft Heinz is positioning itself for continued growth in the foodservice sector.
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Lara Heller graduated from the University of Amsterdam in the Netherlands with a degree in New Media and Communication. During her studies, she specialized in digital media, social media strategies, and content creation. She participated in various digital media projects during her university years, focusing particularly on online journalism and media ethics. After graduation, Lara started working as a content strategist at one of Europe’s leading digital media agencies, where she developed campaigns that strengthened the digital presence of numerous international brands.
