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Cool autumn air seems to be delayed this year, but that hasn’t prevented a lengthy roster of new and limited-time products to rush onto retail shelves with an expressed intent to mark the seasonal shift in the minds of consumers. The number of seasonal products featuring fall flavors has experienced exponential growth this year across categories. From beverages to candies to breads, it’s clear that product developers have found opportunity and momentum in the fall seasonal market with new product line extensions and limited-time offers.
Capturing consumer attention has never been more important, or difficult, but there is something about the allure of pumpkin spice, maple, and apple notes that put the buying public in a state of cozy consumption. It would be a fool’s errand to list all of the products featuring fall flavors in 2024, but below you will find a list of some of the most compelling examples we have found in our research.
Here’s to orange, yellow, and brown gourds, and mazes made in fields of high, dry corn. Fall is here, according to the food and beverage industry. For those of you still marking the season by a calendar, it begins Sept. 22, 2024.
Fall Beverages
Waterloo Sparkling Water
Waterloo is celebrating the season with the release of Pomegranate Açaí and Spiced Apple limited-time-only flavors. Both flavors are free of sugar, calories, and sweeteners and made with Non-GMO Project Verified natural flavors and purified carbonated water.
Waterloo’s Spiced Apple flavor ignites memories of the season from apple picking, to homemade pie, to late-night mulled wines. After 50 versions of balancing cooked and fresh crisp apple flavors with brown spice notes, taste-testers found the “apple pie filling finish and hint of almost vanilla-y sweetness” that makes Spiced Apple.
Dunkin’ Spiked Pumpkin Spice Iced Latte
Dunkin’ Spiked expanded its ready-to-drink line of Spiked Iced Coffees with a limited seasonal offering: the Pumpkin Spice Iced Latte.
Available in grocery and package stores across 27 states, the Dunkin’ Spiked Pumpkin Spice Iced Latte is a rich and creamy drink with a balance of sweet pumpkin, vanilla, and fall spice flavors. The Dunkin’ Spiked Pumpkin Spice Iced Latte clocks in at 6% ABV and is crafted with real coffee, pumpkin spice flavor, and a non-dairy creamer that is both vegan and lactose-intolerant friendly.
Califia Farms Caramel Apple Almond Latte, Maple Waffle and Sugar Cookie Almond Creamers
The Califia Farms® 2024 seasonal portfolio for fall and winter includes Pumpkin Spice products, an expanded Caramel Apple line, and new creamers. Made with less sugar compared to leading sweetened plant-based creamer and ready-to-drink coffee brands*, the better-for-you lineup is rolling out now to retailers nationwide.
The fall line-up includes: Pumpkin Spice Almond Creamer, Pumpkin Spice Almond Latte, Pumpkin Spice Oat Barista Blend, Caramel Apple Crumble Oat Creamer, NEW Caramel Apple Almond Latte, and Maple Waffle Almond Creamer.
Death Wish Coffee Limited-Edition Pumpkin Chai Coffee
Death Wish Coffee Co. introduced a seasonal blend: Pumpkin Chai. The sustainably sourced brew is available for a limited time throughout the fall. The bold, smooth medium roast is made from Fair Trade Certified™ beans, serving up chai-inspired sips with natural flavors of cinnamon, cardamom, and nutmeg. Pumpkin Chai is available in 9oz ground bags, as well as 10-count single-serve pods.
MALK Organics Almond Pumpkin Spice
MALK Organics announced the launch of its new Almond Pumpkin Spice SKU. The limited-edition seasonal variety is free of gums, oils, and fillers, made with a blend of cozy fall spices. MALK’s new SKU is 100% organic and vegan and made with clean ingredients including: Filtered Water, Organic Pumpkin Puree, Organic Almonds, Organic Coconut Sugar, Pure Organic Vanilla Extract from Vanilla Beans, Himalayan Pink Salt, and Organic Cinnamon, Nutmeg, Ginger, and Clove Extracts.
Fall Foods
Pepperidge Farm Pumpkin Spice Products
The baked good snack-makers are bringing back two seasonal items in 2024, Milano Pumpkin Spice Cookies and Pepperidge Farm Pumpkin Spice Swirl Bread. Milano Pumpkin Spice Cookies are stuffed with pumpkin and chocolate creme, while Pepperidge Farm Pumpkin Spice Swirl Bread is baked golden with pumpkin spiced flavors swirled into the mix.
Werther’s Original Caramel Apple Hard Candies
Werther’s Original introduced limited-edition Caramel Apple Hard Candies to its seasonal Harvest Line, which also features returning fan-favorites like Pumpkin Spice and Maple Crème. The new Caramel Apple Hard Candy marries Werther’s smooth, creamy, caramel with a swirl of tart, crisp, caramel dipped apples dressed in the brand’s iconic golden wrapper. Made with real butter and fresh cream, the result is a blend of smooth and creamy caramel and crisp apple notes, creating a treat that captures the taste of fall and caramel indulgence.
Planters Apple Cider Donut Cashews & Pumpkin Spice Almonds
Planters introduced two seasonal nut snacks. Planters Apple Cider Donut Cashews are premium cashews kettle-roasted, infused with comforting flavors of apple and cinnamon, and finished with a hint of sea salt for a creamy, crunchy bite. Planters Pumpkin Spice Almonds are made with Californian almonds, and are roasted and tossed with real pumpkin spices and sea salt for a balance of sweet and savory.
Voortman Bakery Fall-Inspired Cookies and Wafers
Voortman® Bakery introduced two seasonal products: Fall Favorites Cookies and Pumpkin Spice Wafers. The cookies feature an assortment of three festive shapes, including pumpkins, fall leaves, and turkeys. Each shortbread cookie is topped with seasonally colored orange, red or brown sprinkles and acts as a tasty reminder to savor the season. Pumpkin Spice Wafers, which feature pumpkin spice-flavored crème sandwiched between crisp wafers.
Hostess Limited-Edition Autumn and Halloween Snacks
Hostess celebrates the start of the season with fall-inspired treats including: Hostess® Pumpkin Spice Twinkies®, Hostess® Iced Pumpkin CupCakes, Hostess® Maple Glazed Donettes®. The Halloween lineup includes: Hostess® FrankenCakes, Hostess® Spooky Twinkies®, and Hostess® ScaryCakes.
Thomas’ Pumpkin Spice English Muffins and Bagels
Thomas’® announced the seasonal return of the brand’s iconic Pumpkin Spice English Muffins and Bagels. Made with real pumpkin puree and without high fructose corn syrup, Thomas’ English Muffins and Bagels deliver a flavorful, comforting taste of the fall season.
Fit Butters Pumpkin Pie Cashew Butter and Caramel Apple Peanut Butter
Fit Butters, a maker of nut butters that satisfy sweet tooth cravings, expanded its lineup with two seasonal flavors: Pumpkin Pie Cashew Butter and Caramel Apple Peanut Butter. Pumpkin Pie Cashew Butter is a fall-inspired vegan twist on a classic, made with dry-roasted cashews, pumpkin pie plant protein, coconut oil, and marshmallow bits. Each serving has 7g of complete protein.
Caramel Apple Peanut Butter is a rich, fall-flavored treat with dry-roasted peanuts, caramel apple plant protein, coconut oil, and freeze-dried apple pieces, also offering 7g of complete protein per serving.
ALOHA’s Pumpkin Spice Plant-Based Protein Bar
ALOHA introduced a seasonal Pumpkin Spice protein bar. Made with wholesome ingredients including ALOHA’s proprietary plant-based protein blend, almond butter, and pumpkin seeds, this bar has 14g of protein and 10g of fiber.
Good Culture Seasonal Pumpkin & Spice Cottage Cheese
The clean-label, B-Corp Certified cultured snacking brand, Good Culture, launched its first-ever seasonal flavor, Organic Pumpkin & Spice Cottage Cheese. The limited-edition cottage cheese combines the rich, creamy texture with fall’s warm, comforting taste. Made with real pumpkin, live and active cultures, and simple ingredients sourced from pasture-raised cows, this USDA Organic protein-packed snack is a way to embrace the season while staying true to a healthy lifestyle.
Jeni’s Fall Ice Cream Collection
Jeni’s Fall Collection celebrates the flavors of the late harvest season without falling into the trappings of traditional fall flavors. The humble bay leaf gets star-billing in a cheesecake flavor that sings with notes of eucalyptus, pine, and vanilla. Miso adds a four-dimensional umami depth to butterscotch ice cream, made with from-scratch buttery caramel sauce. The underappreciated pumpkin seed (tiny green pepitas) finally get their due, transforming ice cream into a nutty, toasty sweet cream balanced with earthy, brown sugar notes of soft-baked rye cookies. And Jeni’s cult classic sweet potato ice cream gets a refresh with candied pecans.
The four fall ice creams inspired by the season include: Bay Leaf Cheesecake, Miso Butterscotch Brownie, Pumpkin Seed & Rye Cookie, and Sweet Potato Marshmallow Brulee.
Bubbies Ice Cream Pumpkin Spice Mochi Ice Cream
Bubbies Ice Cream announced the return of its limited-edition Pumpkin Spice Mochi Ice Cream. The mochi ice cream is made with super-premium ice cream wrapped in subtly sweet, light mochi dough. With only 90 calories per serving and real, high-quality ingredients, the seasonal mochi is made for portioned snacking.
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Emil Kovács graduated from the Journalism program at Eötvös Loránd University in Hungary. During his journalism studies, he focused on data journalism, investigative reporting, and multimedia storytelling. He gained experience by writing for the university’s student newspaper, where he gained attention for his articles on social issues. After graduation, Emil began working as a reporter at a European news agency, where he conducts in-depth analyses of international news and current events.
